DAZN Will Acquire EverPass in Bid to Expand NFL Sunday Ticket
Streaming-sports purveyor DAZN has struck an agreement to buy EverPass Media, the distributor of licensed sports properties to commercial establishments like hotels and bars. In doing so, DAZN will pick up the commercial arm of the NFL’s popular “Sunday Ticket” package, and expan
The sports broadcasting landscape is shifting, and DAZN's acquisition of EverPass is a strategic move to expand its reach, particularly with the NFL Sunday Ticket. While this may seem unrelated to the clothing industry at first glance, think about the venues that will be impacted - bars, hotels, and restaurants will now have access to DAZN's sports offerings, potentially drawing in more patrons who are eager to catch a game. This could, in turn, influence the types of clothing and merchandise these establishments choose to promote or sell.
As sports broadcasting continues to evolve, we're seeing a blurring of lines between traditional TV and streaming services. DAZN's move into commercial distribution with EverPass is a savvy play, allowing the company to tap into new revenue streams and further establish itself as a major player in the sports media space. For clothing brands, this might mean reevaluating sponsorship and advertising strategies, particularly if they're targeting sports enthusiasts or planning activations around popular events.
What's next to watch is how this acquisition affects the NFL Sunday Ticket's distribution and pricing. Will DAZN's expanded reach lead to more flexible or affordable options for consumers, or will it drive up costs for commercial establishments? Clothing brands would do well to keep an eye on these developments, as changes in sports broadcasting could have a ripple effect on marketing and sponsorship opportunities, particularly those tied to sports apparel and merchandise.
Originally reported by variety.com. ClothingNews adds analysis for culture, style & media readers.